MiCA · CELEX 02023R1114-20240109

Article 29

Verbatim text of the current consolidated version (consolidated 2024-01-09) · status: in force. Check it on EUR-Lex ↗

MiCA, Article 29(1) — Marketing communications

Any marketing communications relating to an offer to the public of an asset-referenced token, or to the admission to trading of such asset-referenced token, shall comply with all of the following requirements: (a) the marketing communications are clearly identifiable as such; (b) the information in the marketing communications is fair, clear and not misleading; (c) the information in the marketing communications is consistent with the information in the crypto-asset white paper; (d) the marketing communications clearly state that a crypto-asset white paper has been published and clearly indicate the address of the website of the issuer of the asset-referenced token, as well as a telephone number and an email address to contact the issuer.

MiCA, Article 29(2) — Marketing communications

Marketing communications shall contain a clear and unambiguous statement that the holders of the asset-referenced token have a right of redemption against the issuer at any time.

MiCA, Article 29(3) — Marketing communications

Marketing communications and any modifications thereto shall be published on the issuer’s website.

MiCA, Article 29(4) — Marketing communications

Competent authorities shall not require prior approval of marketing communications before their publication.

MiCA, Article 29(5) — Marketing communications

Marketing communications shall be notified to competent authorities upon request.

MiCA, Article 29(6) — Marketing communications

No marketing communications shall be disseminated prior to the publication of the crypto-asset white paper. Such restriction does not affect the ability of the issuer of the asset-referenced token to conduct market soundings.

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